Will the pandemic lead to a better kind of brand? – UEA

Robert Jones is a strategist at Wolff Olins and professor of Brand Leadership at UEA. He writes that a time of great crisis can spark positive change and this pandemic will be the catalyst for a completely new kind of ’emotionally intelligent, organic, constantly morphing’ brand – the conscious brand.  I both teach about, and work in, branding – one of […]

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